A new packaging research by the Indian Institute of Packaging (IIP) has increased the shelf life of ‘Joynagar Moa’, a popular Bengali sweet, from two days to 28 days thereby creating export potential for this product, according to a release. “Traditionally, the shelf life of Joynagar Moa used to be a maximum of 2 days. However, by working on this research, we have been able to increase the shelf life from 2 days to 28 days,” N C Saha, IIP Director, said. ‘Joynagar Moa’ is prepared with the help of nolen gur (date palm jaggery), kanakchur khoi (puffed rice from special paddy variety), khoya (milk sweet), ghee, cardamom and dry fruits.
“In a year-long research, we have minutely understood the whole manufacturing process and sites of bacteria formation etc, leading us to create a packaging that prevented the food product from getting spoiled due to bacteria formation.
The Institute has already submitted the final report to the West Bengal Khadi and Village Industries Board for the implementation of this new type of packages for ‘Joynagar Moa’ and the same can be sold at the retail showroom of Biswa Bangla, a unit under the Government of West Bengal.
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New packaging research
VATIS UPDATE Part
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